Celebrities are just like us. They brush their teeth each morning and before they go to sleep. They put their pants on one leg at a time. They are interested in this whole CBD and cannabis space, too, wondering what the effects are from the variety of products on the market — as well as the return on investment from being part of a CBD brand.

When it comes to the CBD craze, many celebrities aren’t just using the products, but they’re putting their money where their interest is, becoming investors, spokespeople and advocates for an industry that’s ripe for the taking. Many of us may not be able to do that, but celebs can be a different breed when it comes to these types of opportunities.

Here are 10 celebrities who have fully jumped into the CBD industry; so keep an eye out for some of the products.

WHOOPI GOLBDERG

In 2016, Whoopi Goldberg and Maya Elizabeth launched Whoopi & Maya company specialising in medical cannabis products designed for relief from menstrual discomfort. Whoopi, an American actress and a long-time advocate for the legalisation of cannabis and its byproducts, and Maya, an eight-time High Times Cannabis Cup award winner created a shop designed to speak to the female customer base.

Unfortunately, in February 2020, it was announced that Whoopi & Maya “no longer continue operation.” According to the official statement, “There’s far more to be achieved. This is simply the end of a single chapter in a larger story, one that we invite you to continue.”

KRISTEN BELL

An American actress and singer Kristen Bell has struggled with anxiety and depression since she was 18. She discovered that one of the ways to manage serotonin imbalance is to take a dropper of CBD oil on her tongue. She also uses a CBD tincture after a good body workout.

DRAKE

Canadian rapper, singer, songwriter, producer, actor, and businessman Aubrey Drake Graham officially launched his cannabis business More Life Growth Company. The business will focus on the supply of “cannabis and herbal products, herbal extracts, herbal teas, dried plants, rolling papers, and other products and clothing.”

MARTHA STEWART

In 2019, the American retail businesswoman, writer, and television personality teamed up with Canopy Growth to produce hemp-based CBD products. Their first collaboration will be a product line for products for pets, and further will span cosmetics and food products. Here’s what Martha Stewart says about CBD: “I’ve used various (CBD) creams and patches to try to see if it makes any difference for an aching tendon.” “They seem to sometimes be really effective. It’s not like medicine to me. It’s more like an additive to a daily routine.” 

TOM HANKS

The A-list actor and film-maker who has Type II Diabetes teamed up with Heather Pyces, a student at Cornell University to investigate the benefits of cannabidiol for people suffering from diabetes and stress-related illnesses. Hanks started to use CBD to soothe anxiety and later discovered its bonus effects on pains and aches. 

GWYNETH PALTROW

American actress, singer, author, and businesswoman Gwyneth Paltrow has been a strong advocate of CBD. Now, her wellness brand Goop has publicly endorsed it as well. Goop has put a stamp of approval on CBD products and began writing about their benefits. In 2018, Gwyneth Paltrow also helped to launch a wellness summit called ‘In Goop Health’ where among other wellness-related subjects the panellists outlined the differences between the cannabinoids THC and CBD. 

OLIVIA WILDE

Irish and American actress, producer, director, and activist was introduced to CBD by friends and checked out its relaxing effect during her Broadway tour: “Recently I did a play on Broadway for six months, and my body was wrecked — my neck was really tight. The CBD has relaxing benefits, and the idea is to avoid using too many painkillers.” 

MICHAEL J. FOX

Actor, writer, activist, and purveyor of fine cheeses, Michael J Fox, is also a strong supporter of CBD. He was diagnosed with Parkinson’s disease in 1991 at the age of 29. In 2000, the actor launched The Michael J. Fox Foundation for Parkinson’s Research, the largest non-profit funder for Parkinson’s drug and research development. 

There is no cure for the condition so far. However, there are treatments available to alleviate the symptoms. CBD is one of them. MJFF funds several CBD-related studies that show how cannabinoids may protect brain cells through antioxidant and anti-inflammatory mechanisms.

SCOTT MCCARRON

Another American professional golfer considers CBD oil the catalyst for his success in Charles Schwab Cup. He started taking it before bed and noticed his sleep got a lot better: “I said, okay there must be something to this CBD oil because my sleep has never been so good. I start feeling better, not as sore, and at that point I decided this was something I wanted to start taking…” After that, the player partnered with Functional Remedies, a certified provider of CBD ingestibles and topicals. 

DAKOTA JOHNSON

American actress and model Dakota Johnson knows how to fall asleep on the plane fast. She resorts to sublingual CBD oil drops, which means dropping the oil under your tongue, letting it sit there about a minute and swallowing. This is the most effective way to consume CBD oil orally because it absorbs directly through the mucous membrane and deposited directly into the bloodstream.